The average yellow pages book weighs 3.62 pounds. Multiply that by the 540 million directories printed each year and you get 2 BILLION pounds of paper. It takes 24 fully developed trees to make a ton of paper. So you’re looking at 23 million trees each year being cut down to make these books. The yellow pages industry is a $26 billion annual business, bigger than Google’s $20 billion in revenues for 2008. The yellow pages are profitable and are not dying anytime soon.
Facts you probably didn’t know about the Yellow Pages
Bumped into these facts (no source is listed, though). I always knew I would be depressed by these numbers when I found them.
3 months ago